Road to World Cup: Preparing your sportsbook product
Wed, 28/09/2022 · 3:00 PM
ABOUT THIS WEBINAR
With the World Cup kicking off in November, punters will be presented with a wealth of big games to bet on. With just four months to go, the period for preparation is getting shorter and shorter.
Operators need to ensure they are prepared for handling an influx of traffic, while maintaining the highest possible standards of customer experience. To succeed when competition for players it at its fiercest, sportsbooks need to ensure they have a stable, robust, scalable and flexible solution, that performs under pressure.
In this webinar, sportsbook platform specialist BtoBet and a panel of experts explored how to make sure you’re match-fit for the tournament.
How a quality sportsbook is key for an operator to increase its growth
The relevance of machine learning-driven tools and the part they play in player engagement
The importance of market localisation
Customising front-end UX
Tailoring your content offering ahead of the World Cup
Alex has been with leading betting exchange Matchbook for the past 3 years and heads up Matchbook's commercial interests with a specific focus on B2B & commercial partnerships. He also heads up Matchbook's latest B2B offering for sportsbook...
Dima Reiderman joined BtoBet’s ranks from Aspire Global where he served as Chief Operations Officer for over two years. Throughout his career he garnered wide experience in strategic leadership and a strong industry knowledge, playing an integral...
Currently the CTIO at Eaton Gate Gaming which operates the brands kwiff and betkwiff globally. Nick is an experienced and well rounded senior technology professional with key strengths in leadership, platform, application, data and marketing...