Slots and tables games don’t necessarily have the same pull for new demographics, but this could be an opportunity rather than a challenge for operators.
Those that think beyond the reels and wheels can leverage established behaviours and gestures to create a unique and engaging suite of content that brings in new players, and acts as a bridge between online casino and other verticals such as sports betting.
In a gamified world, iGB and ESA Gaming will outline how the industry can create a new category of players - and content.
Casino for the Candy Crush generation: The risks and rewards of gesture based play in real-money gaming
Championing cross-sell: Building games around existing betting behaviours
All-round engagement: Do away with downtime through content that fills gaps in the sporting schedule
Optimise for expansion: How lighter games can facilitate entry to emerging markets