Slots and tables games don’t necessarily have the same pull for new demographics, but this could be an opportunity rather than a challenge for operators.

Those that think beyond the reels and wheels can leverage established behaviours and gestures to create a unique and engaging suite of content that brings in new players, and acts as a bridge between online casino and other verticals such as sports betting.

In a gamified world, iGB and ESA Gaming will outline how the industry can create a new category of players - and content.