Are esports titles monetised effectively?
Esports is a vertical in its relative infancy, but growing at a phenomenal rate. Already, the gap between the market leaders and new entrants is growing. There is evidence that the leading titles are being successfully monetised, but whether this is being done efficiently remains to be seen.
Efforts are also concentrated around these top-tier games, meaning other emerging titles may not be getting the attention that can help them become drivers of revenue.
Ultimately the future success of the esports industry is reliant on diversification. The latest iGB Webinar, in partnership with Bayes Esports, will look to bring together the companies from across the ecosystem that are taking the lead in helping create a thriving and lucrative industry.