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Monetising esports: The different avenues for driving revenue

Wed, Jul 13, 2022 · 3:00 PM · London
About This Webinar

Are esports titles monetised effectively?

Esports is a vertical in its relative infancy, but growing at a phenomenal rate. Already, the gap between the market leaders and new entrants is growing. There is evidence that the leading titles are being successfully monetised, but whether this is being done efficiently remains to be seen.

Efforts are also concentrated around these top-tier games, meaning other emerging titles may not be getting the attention that can help them become drivers of revenue.

Ultimately the future success of the esports industry is reliant on diversification. The latest iGB Webinar, in partnership with Bayes Esports, will look to bring together the companies from across the ecosystem that are taking the lead in helping create a thriving and lucrative industry.

Agenda
  • How to optimally monetise a sector in its infancy
  • How to understand your different audiences and embrace the diversity
  • How to make esports accessible on a global scale
  • How non-endemic sponsorship has changed the game forever
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Sales and Partnerships Manager, Esports Charts
Developing Esports Charts and Streams Charts projects by partnering with companies worldwide. Currently also working on car4ukraine.com project supporting Ukrainian army with pickup trucks to fight the evil.
Webinar hosting presenter
CEO & Managing Director, Bayes Esports
Martin has over 20 years of top level management experience in tech startups. He served as CTO of Dojo Madness, Smartfrog and Delivery Hero, and as VP Operations for Click&Buy. Esports is exciting for him because of the high level of accessibility: many esports fans are also players themselves.

Martin, who describes himself as the “old dude” of the startup scene, serves with his (life) experience of Bayes Esports as a beacon in this stormy and ever changing industry.
Webinar hosting presenter
Director of Marketing, Luckbox
Daniel is a former esports professional player and manager whose previous positions include Senior Global Marketing Lead at Tencent Games and Head of Esports and Gaming Marketing at Red Bull. He remains actively involved in the esports community and is a respected caster, specialising in Quake.
Webinar hosting presenter
Moderator, Clarion Gaming
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