Creating an interconnected ecosystem: Cross-selling customers from land-based to digital

Players are already gambling across multiple channels, but are casinos taking advantage?  

Far from being a young person’s product, mobile is so widely used it is unavoidable. People of all ages have become adept at transacting through their smartphones.  

The older cohort also makes up the core casino audience, so operators may be leaving money on the table by failing to build out interconnected, omnichannel experiences for their customers.

And this ecosystem provides the foundations for the gaming industry to build on. As mobile sports betting expands across the US, and land-based casino customers begin to adopt cashless payments, there’s a huge multi-channel opportunity to be embraced.

Who better to talk the industry through the process than Pavilion Payments? Leveraging its deep experience of online and in-person payments, Pavilion Payments is partnering iGB for a special webinar for a panel discussion to outline best practices for building an omnichannel customer experience.